So 2020 was the year you learned how to film your workout classes into a screen rather than a group of people–now how do you go about charging people for your online fitness classes? Are donation based online fitness classes a good idea? Here are my ideas on the topic from someone who’s been in the online fitness space for a few years–plus some thoughts on fitness marketing and the fitness industry overall!
Resources Mentioned
Video: Content Marketing 101
Online Marketing for Fitpreneurs Facebook Group
Need more clarity on your next steps in business planning? Corral those ideas into some forward motion with the free Fit Biz Planning Workbook.
Mariah Secrest-Comer is a lover of mindful movement modalities and making them accessible to all. With management experience spanning from the nonprofit sector to the fitness franchise studio setting to wellness resort programming, she also assists other fitness instructors in developing their business acumen–especially in the online space. She additionally serves as a Master Trainer for Barre Above and Balletone. She is married to the love of her life–Jeff Comer, a hospital CEO with doctoral studies in stress management and a certification in yoga! (They met in a yoga class he was teaching.) They have two chihuahuas, one horse, and are adopting a baby from China.
