Social media gets all the glory–and it’s an important part of attracting people into your community–no doubt.
But when it comes to actually monetizing your business, email marketing is what pushes your fitness business goals past the finish line.
It’s what serious business owners do, because relying on social media alone is risky and statistically proven not to be as effective at closing sales than email marketing.
Let these 5 email marketing statistics help you decide what role email marketing will play in your business.
#1.) Email subscribers are 138% more likely to buy from you than a social media subscriber alone
#2.) The average email open rate in the fitness industry is 21% (compared to less than 5% reach of social media posts)
#3.) A good landing page conversion rate is 5%.
#4.) An email is 3X more likely to generate a sale than a social media post
#5.) In 2020, every dollar spent on email marketing averages a $38 return!
If these numbers are making you think twice about your current email marketing efforts (or lack thereof), join me and Lauren George for the Fit Biz Club 30 Day Email Marketing Kickstart during November of 2022!
Tell me in the comments below if you have an email list yet!
Optimize your fitness community for long-term relationships and increased purchasing potential by learning how to set up, promote, nurture, and sell to your email list!
Join us in November 2022 for the 30 Day Email Marketing Kickstart
Mariah Secrest-Comer is a lover of mindful movement modalities and making them accessible to all. With management experience spanning from the nonprofit sector to the fitness franchise studio setting to wellness resort programming, she also assists other fitness instructors in developing their business acumen–especially in the online space. She additionally serves as a Master Trainer for Barre Above and Balletone. She is married to the love of her life–Jeff Comer, a hospital CEO with doctoral studies in stress management and a certification in yoga! (They met in a yoga class he was teaching.) They have two chihuahuas, one horse, and are adopting a baby from China.
