When you start building an email list to grow your fitness business online, you go above and beyond to share your heart and expertise in every single email you send out. So it sucks when your amazing, creative, heartfelt and overly generous message is met with an unsubscribe notification. By law, when sending out mass business emails through an email service provider, you need to give people an out to get off your list. But it can still hurt when it happens. Here’s how to make it hurt less.
