If you have competition in your fitness market (pssst…if your market includes people from the internet, the answer is a big fat YES), you’re gonna have a MUCH better shot at standing out from the crowd if you embrace the concept of being a big fish in a little pond.
What little ponds are possibilities for you to carve out a name for yourself in the fitness industry?
Mariah Secrest-Comer is a lover of mindful movement modalities and making them accessible to all. With management experience spanning from the nonprofit sector to the fitness franchise studio setting to wellness resort programming, she also assists other fitness instructors in developing their business acumen–especially in the online space. She additionally serves as a Master Trainer for Barre Above and Balletone. She is married to the love of her life–Jeff Comer, a hospital CEO with doctoral studies in stress management and a certification in yoga! (They met in a yoga class he was teaching.) They have two chihuahuas, one horse, and are adopting a baby from China.