Whether you’ve recently taken the plunge to start an online fitness business or are focusing more on growing followers to your fitness channel or fitness social media account, the million dollar question (no pun intended) is “How many fitness followers do I need to make money?” While there are huge variables in conversion rates for making money with online fitness coaching programs, I’ll share some real numbers to use as a baseline and then discuss the factors that can help you increase that conversion rate. (Good news–it’s not all about having the biggest Instagram fitness following!)