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How to Create Branding for a Fitness Business

Convert Your At-Home Space into a High End Fitness Studio

Download your free At-Home Fitness Guide

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If you’re wondering how to create branding for a fitness business, you don’t have to hire an expert designer right away. Start simple with these branding basics for online fitness business marketing.

Ready to go all in? Take the full Branding Basics for Fitpreneurs workshop from Fit Biz Club!


Mariah Secrest-Comer is a lover of mindful movement modalities and making them accessible to all. With management experience spanning from the nonprofit sector to the fitness franchise studio setting to wellness resort programming, she also assists other fitness instructors in developing their business acumen–especially in the online space. She additionally serves as a Master Trainer for Barre Above and Balletone. She is married to the love of her life–Jeff Comer, a hospital CEO with doctoral studies in stress management and a certification in yoga! (They met in a yoga class he was teaching.) They have two chihuahuas, one horse, and are adopting a baby from China.

Convert Your At-Home Space into a High End Fitness Studio

Download your free At-Home Fitness Guide

Download