One of the first things fitness instructors rush to when starting their own fitness gig is figuring out how to build a website.
While I have some recommendations for website platforms, I encourage independent instructors who are just starting out on the business side of things to explore whether they even need a website in the first place.
True, my website sends me a whole lot of my leads and even accounts for almost all my Booty Kicker affiliate sales, but that didn’t happen by accident.
All too often I see instructors blow their business budget on fancy branding without a plan to actually attract people to it in the first place. Here are a few considerations about how a website can help your fitness brand, or whether you can accomplish the same objective through other means.
resources mentioned
(note: some of the following links include affiliate links from trusted partners that i use and love, meaning that i may earn a referral fee when you make a purchase using the link.)
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