Fitness is not a niche, and unless you’re Kayla Itsines or Peloton, you’re going to have a tough time standing out in the industry (especially in the virtual space) without narrowing down to a specialty. Here’s why I’m going much more specific with my own niche (barre, yoga, and Pilates home workouts) and how to tell if it’s time for you to niche down as well.
.
resources mentioned
(note: some of the following links include affiliate links from trusted partners that i use and love, meaning that i may earn a referral fee when you make a purchase using the link.)
Chalene Johnson Podcast Episode: How to Pick Your Niche
Chalene Johnson Blog Post: Narrow Down Your Niche in Business
Branding for Fitpreneurs course
